Prepare your Store for the Easter Holidays
This year in the UK, Easter Sunday falls on Sunday 1st April 2018, which means there’s not much time left to prepare your store for the rise in demand for all things Easter. In 2017, It was estimated that Brits would spend around £500million on Easter, including purchases such as chocolates, greeting cards, decorations and flowers.
If you’re looking to build your Easter stock in time to take advantage of this extremely lucrative event, Crosswear are here to help with a high-quality range of partyware, giftware, greeting cards and balloons.
Easter holiday parties
The long, Easter weekend will call for fun Easter-themed parties across the UK, with people searching for appropriately themed decorations and partyware. If your Easter range needs a little pick-me-up, make sure to check out our range of Spring season partyware.
If the weather permits, people may also want to take their Easter parties outdoors, so don’t forget to have a selection of disposable tableware in classic Easter colours such as yellow, pink and blue.
Easter presents don’t have to consist of just chocolate. In fact, consumers will also be searching for other novelty Easter giftware to gift to their families. Choose from humorous options such as the classic bunny ears or go for creative gift options that are great for children such as Easter colouring mugs.
By having a wide variety of Easter giftware options, you can cater to a wider audience. Remember to place the lower value items such as themed gift wrapping, which make good impulse buys in strategic places throughout your shop where customers can easily add them to basket and create a dedicated display in your store’s windows to attract passers-by.
Kind words for Easter
Easter cards now make up a significant proportion of Spring season card sales, so ensuring that you have a wide range of Easter greeting cards should be at the top of any retailer’s list. We have a fantastic selection of greeting cards for you to choose from, with options for every member of the family.
To appeal to everyone’s tastes, make sure you have a range of styles and designs to choose from. Cutesy cards are perfect for giving to children, whereas cards featuring floral designs are an ideal choice for the older generation whilst capturing the essence of Spring.
Bunny balloons to support your seasonal sales
An Easter holiday party wouldn’t be complete without some balloons! To take full advantage of seasonal sales, make sure you have balloons in a range of designs such as:
- Balloons featuring classic Easter messages
- Character balloons – make sure to stock up on friendly Easter faces such as bunnies and chicks
- Floral-patterned balloons – these are not only appropriate for Easter but for the entirety of Spring too
To keep up with demand whilst keeping shelves fresh and full, we recommend our retail balloon packs. You can find designs that are ideal for Spring and Easter parties.
To take advantage of our competitive trade prices across our entire Easter collection, register for a trade account with Crosswear today.
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