During the year, we see many causes for celebration. Whether it’s Christmas, a birthday, Easter, Valentine’s Day or any other important event, consumers are always finding reasons to throw a party. In recent times, we’ve seen an increase in interest in some new kinds of parties that occur during the Spring and Summer seasons.

Whilst Easter produce has been available in stores for a while now, there will still be a large audience who haven’t yet found the time to pick up some last-minute Easter novelties.

Many retailers’ shelves will have been emptied early on, leaving those last-minute shoppers with an uninspiring choice. However, you can hop in and offer them a great alternative by keeping your shelves full of exciting stock right up until the big day.

This year in the UK, Easter Sunday falls on Sunday 1st April 2018, which means there’s not much time left to prepare your store for the rise in demand for all things Easter. In 2017, It was estimated that Brits would spend around £500million on Easter, including purchases such as chocolates, greeting cards, decorations and flowers.

For many retailers, Mother’s Day is one of the most lucrative events on the occasions calendar, which makes it very important to be prepared with high quality giftware, greetings cards and balloons that are perfectly themed for this event.

The upcoming Royal Wedding will offer Brits a great excuse to get out and party, as well as throw their own themed parties at home. The previous Royal Wedding gained the attention of millions of people across the world, making this type of events a good opportunity for savvy retailers to boost their sales.